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Original TripBailz Apparel Logo (Not My Design)
Redesigned TripBailz Apparel Logo (My Design)
Problem: TripBailz Apparel needed a new logo to replace their hard-to-read graffiti font logo while capturing the trippy vibes of their name, which is a spin-off of a drug-induced hallucinatory experience combined with the founder's name.
Solution: I designed a playful and eye-catching logo by incorporating a geometric shape around the pupil of an eye, causing an optical illusion of the pupil appearing to widen when stared at. To pay homage to the company's graffiti roots, I added drips from the eye and used a legible, handwritten font. The final design was unique, memorable, and captured the trippy vibe of the company's name, helping TripBailz Apparel stand out in a crowded market and attract more customers.
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